Bloody Big Bag

Hot off the runway is Melbourne's fashion accessory du jour - the plainly titled "Bloody Big Bag".

Sexier than a satchel and wider than a Wooly's green bag, the Bloody Big Bag is the height of practical fashion.

This is the only chic shoulder-bag that can fit two watermelons end to end, so chuck one in your cart and see what all the fuss is about.